Walmart Affiliate Program Review

Written by
July 18, 2024

Ecommerce is a massive industry that is only becoming bigger. The eCommerce business is expected to grow to a global value of $4.9 trillion by the end of 2021. In 2019, over $600 billion was spent in the United States on internet purchases. When 2018 numbers are taken into account, the increase is 14.9 percent, indicating strong growth.

It is also predicted that a big shift will occur within the next two decades, with only around 5% of shopping in physical stores.

With this in mind, many affiliates are turning to eCommerce sites to assist their customers in getting things delivered to their doorstep. Amazon is usually the dominant player in digital retail affiliate programs, but it isn’t your only option.

Although Amazon is a behemoth in the world of eCommerce, there are certain additional benefits that you should take advantage of.

You can promote anything from socks to huge household appliances with this program. The Walmart affiliate program is relatively simple to join, and you receive access to a wealth of materials to assist you with promotions. The Walmart Affiliate Program allows you to earn commissions by referring customers to Walmart via banner ads or text links on your website.

Key Takeaways

  • Wide Range of Products and Easy Signup: The Walmart Affiliate Program offers a vast selection of products to promote, from household items to electronics, making it versatile for various niches. The signup process is straightforward, and approvals are typically completed within 24 hours.
  • Low Commission Rates: While Walmart is a trusted and recognizable brand, the affiliate program offers a relatively low commission rate of 1% on sales. Additionally, the referral or cookie period is only three days, which may limit potential earnings compared to other eCommerce affiliate programs.
  • Eligibility and Resources: To join, affiliates must have an up-to-date, family-friendly website with existing content and significant North American traffic. Once approved, affiliates gain access to a range of promotional materials, including links and banners, to effectively market Walmart products.
walmart affiliate program

The Walmart Affiliate Program

The expansion of Walmart’s large eCommerce store is not simply a win-win situation for the corporation and its customers. It is also beneficial to those who create blogs and promote affiliate programs on the internet.

Walmart has introduced an official affiliate program that allows bloggers and website owners to promote any of the company’s approved eCommerce products.

There are advantages and disadvantages to using the Walmart affiliate program. It would help if you thought about the program’s advantages thoroughly. At the same time, you should think about the program’s potential downsides.

Below, we examine all sides of the Walmart affiliate program to present an unbiased perspective.


  • Walmart is a well-known brand, making it easier to persuade clients to buy from you.
  • There are tens of thousands of different products and categories from which to choose.
  • The Walmart affiliate program signup process is simple, and approvals are normally completed within 24 hours.
  • The Walmart deal is managed through a reputable affiliate network platform. This ensures that all clicks coming from your website are accurately tracked and any queries you may have.


  • Tracking links for the Walmart affiliate program provide a relatively limited referral or cookie period. When someone clicks on your link, a three-day cookie is set in their browser.
  • When you refer an online sale to the Walmart affiliate program, the Walmart affiliate program pays a 1% commission on the cart’s total value. When compared to some of the other eCommerce affiliate programs available, this is a fairly modest commission.
  • You will receive the Walmart affiliate program pay roughly 60 days after the end of the month, which is longer than the other affiliate programs.
  • With the benefits and drawbacks in mind, it’s clear why Walmart’s program is so popular – but it’s also clear why some affiliates prefer competition schemes.

Who Can Run The Walmart Affiliate Program?

While signing up for the program is typically simple, you should be aware of the prerequisites. When applying to administer the program, Walmart and the affiliate managers consider a few factors. You will most likely be turned down for the job if you do not meet these prerequisites.

This is why it is critical to familiarize yourself with the criteria ahead of time and ensure that you meet them before submitting your application.

To begin, you’ll need an up-to-date website.

Existing content should also be available on your website. Do not apply with an empty or under construction website. In addition, your website should have material that demonstrates the types of posts you produce to affiliate management.

This guarantees that they can determine whether the information on your website is compatible with the Walmart affiliate program’s offered products.

Ascertain that the majority of your website’s traffic originates from North America. For all Walmart digital stores, this is the primary target market. If most of your visitors come from foreign nations, it’s pointless to promote things that your audience can’t get their hands on. The affiliate managers at Walmart may request information about your traffic and sources.

Your website must also be suitable for children. Walmart is primarily a family-friendly store that prioritizes customer service in all of its products and services. If you want to promote products on your blog that link to Walmart’s website, make sure your website is family-friendly.

What Can You Promote?

One of the most appealing aspects of the Walmart affiliate program is the vast array of products you can promote. You can choose from various product categories, and within each area, you’ll find thousands of different products to promote on your website.

Here are some of the categories from which you can choose:

  • Arts and crafts
  • Party supplies
  • Personalized gifts
  • Health and personal care products
  • Movies
  • Music
  • Books
  • Baby products
  • Toys and games
  • Video games
  • Beauty products
  • Sports and fitness products
  • Outdoor equipment
  • Patio and garden products

Of course, these are only a few instances of the various categories. In addition, the products you choose to promote must be relevant to the content of your site. For example, unless it is acceptable for a specific blog article, do not promote baby products on a website specializing in outdoor equipment.

You can boost the likelihood of conversion by being relevant to the products mentioned in a blog article.

How To Sign Up?

The Walmart affiliate program enrollment process is designed to be simple and quick. Walmart, on the other hand, does not manage its affiliate account.

The company uses impact to improve the performance of its affiliate program and ensure accurate tracking. This also gives you a centralized location to handle your links, creatives, and other assets.

Visit the official Walmart Affiliate Program page and click the “Sign Up” button to get started. You will be directed to a website on Impact’s network where you can complete an online form. Fill out all of the information needed on the Walmart website. This will improve your chances of being accepted for the program.

Your application will be reviewed by the affiliate managers engaged with the program once you have completed the form. It may take up to 24 hours to complete the process, and it will only be done on business days. Your account will be granted or rejected after a review of your application. They will notify you through email as to the status of your account’s approval.

You will receive an email with your login information after you have been authorized. Sign in with this to access the affiliate dashboard and get your links. Please make sure the links are in places where buyers can easily click on them and only include relevant links in your blog entries.

You will be informed why your account was not accepted if your application is refused. It’s critical to return to your website in such a situation. Take note of the issues raised in the email, and then update your blog accordingly. In most cases, you will be given the option of having the affiliate manager review your website once more. If you do so, ensure sure you’ve followed all of the program’s rules.

Resources To Help You Promote Walmart Products

Walmart’s affiliate program is designed to assist you in your efforts to promote products listed on the company’s website. This is why there is a comprehensive information center where you can get all you need to know about putting promotional links to your website or blog.

You can choose from several creatives once you’ve signed up for the Walmart affiliate program on the Impact platform.

This comprises links that you can use to link out from your website’s text. It’s a good technique to monetize a product’s name on your website.

There are also a variety of banners to choose from. These banners are useful for marketing numerous product categories featured on Walmart’s official website. It also serves as a means of attracting attention to your website’s adverts.

A Quick History Lesson On Walmart

Walmart is one of the United States’ oldest and longest-running retail chains. Walmart opened its doors for the first time in 1962. Walmart was modest at the time, with only one location in Rogers, Arkansas.

Walmart has continued to grow throughout the years since it initially opened its doors. Today, it is one of the country’s largest retail businesses.

Sam Walton is the company’s founder. Developing Walmart was to create a retail business that would focus on customer value while also providing exceptional customer service.

Walmart has evolved into a household name in the United States over the years. It is the go-to place for everything in North America, from clothing to home appliances, printing equipment, toys, and even groceries.

Walmart As An Ecommerce Solution

Walmart’s initial concentration was solely on selling goods in physical locations. Therefore, customers who wished to purchase from Walmart had to go to the store’s physical location.

Because Walmart carries such a wide selection of things, this was still considered a convenience at the time. In addition, the “all in one” strategy minimized the need to visit several sites.

Walmart chose to make its official Site to Store offering available on their website in 2007. For the corporation, this was a significant step toward a digital trend. Customers could purchase things on the company’s website and pick them up at the store nearest to their actual location at the time.

The person would still need to visit the business to pick up their order, so this was not a total leap toward eCommerce.

Walmart chose to open a full-fledged online store as the internet progressed and eCommerce systems became more common. This made it possible for the average customer to shop at Walmart without having to leave their house.

Thousands of products are available on Walmart’s online site today. Customers can pick up their orders in-store or use shipping services to have their orders delivered. This allows a person to place an order and deliver the things to their door without leaving their house.


Walmart is a huge retail chain with hundreds of locations across the country. The Walmart affiliate network is a great way to promote practically any tangible item.

Affiliates should note that the Walmart affiliate program commissions rate is not as high as other affiliate programs. Still, the diverse selection of creatives, resources, and products to promote makes up for this issue in many cases. In addition, it is relatively easy to join the Walmart affiliate program as long as you meet the minimum requirements.

Discover the secrets of affiliate marketing program.

If you’re looking for high-ticket affiliate programs, you’ve come to the right place. We at OpportunitySage are delighted to assist you learn more about affiliate marketing programs. So what are you waiting for? Get started and contact us today!

Walmart Affiliate Program Review





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